EXPERIENCE
RALPH LAUREN
RELEVANT EXPERIENCE
Ralph Lauren
Social Content Associate
August 2019 - December 2019
Strategized social content for global campaigns across platforms, identifying a distinct brand voice to drive growth and media value
Ensured creative and copy were optimized for platform best practices to align with the Ralph Lauren brand aesthetic
Analyzed performance to develop key findings and strategic development to inform brand strategy and influence brand positioning
Worked with the cross-functional teams on influencer partnerships, key brand moments, and event coverage across social media
Jungle Creations
Social Media Executive
January 2019 - July 2019
Sourced and posted viral content, generating millions of daily views to Facebook platforms including VT, Craft Factory, Viral Motion, Four Nine, Brush, and The Look
Managed all YouTube channels and subsequent content for each page, including editing videos, increasing SEO, creating thumbnails, along with community management and an analysis of views and audience habits
Implemented a social strategy for VT Instagram to cultivate engagement and maintain a brand aesthetic
Tracked social content to optimize performance across channels to increase reach, engagement, and followers
BDE
Public Relations Assistant
May 2018 - August 2018
Developed and maintained media relations by writing monthly pitches, constructing media lists, and securing client coverage for editorial features
Collected media clippings and formatted press received for all client reporting
Assisted in all public relations efforts, including influencer campaigns, event planning, product loans, updating contact lists, and managing media databases
The 100s Pilates
Social Media/Marketing Manager
May 2016 - Current
Implementing an integrated marketing communications strategy to unify promotional efforts, melding all promotional tools with a specific focus on social media, branding initiatives, and public relations to ensure consistency across channels
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Managing all social media platforms by generating and producing original content, maintaining relationships with well-known influencers, and maximizing social profitability and engagement methods using analytical tools